NERIAH is quickly becoming a name to remember in the music industry, thanks to her honest, heartfelt lyrics and captivating presence. With nearly 1 million monthly listeners on Spotify, a growing fanbase of 253,000 Instagram followers, and endorsements from influential artists like SZA, Halsey, Madison Beer, and Ashe, NERIAH’s influence is expanding rapidly. Here’s a closer look at five key aspects of this breakthrough singer-songwriter’s journey to stardom.
1) Viral Success and Praise
NERIAH's rise to fame gained significant momentum in 2022 when her single "Unfinished Business" went viral. The track resonated with millions, particularly after a short clip of the pre-chorus caught fire on social media. This viral moment propelled the song to over 18 million streams on Spotify and amassed more than 30 million views on Instagram. The success of "Unfinished Business" led to a remix collaboration with Toosii and caught the attention of R&B sensation SZA, further validating NERIAH’s growing impact. Her debut album, Cause of Death, received widespread acclaim, with praise from notable outlets such as Rolling Stone, Travis Mills, Zane Lowe, and Flaunt Magazine. This early success marked NERIAH as a powerful new voice in the industry.
2) Live Performances
In 2024, NERIAH took her performance game to new heights by opening for Madison Beer on the West Coast leg of her Spinnin Tour. One of the standout moments of her tour was a sold-out show at the iconic Greek Theater, a venue that symbolizes success in the music world. Reflecting on this experience, NERIAH spoke of the surreal transition from performing in intimate rooms of around 500 people to commanding the stage at the Greek Theater, a milestone she reached within just a year. Her live performances have become a key part of her artistic identity, showcasing her ability to connect with audiences on a profound level. For more details on her tour experiences, her interview with Popheads offers deeper insights.
3) Co-Signs from Major Artists
NERIAH’s songwriting talent has not gone unnoticed by some of the biggest names in the music industry. Artists like SZA, Halsey, and Ashe have publicly praised her work, signaling their belief in her potential to become one of music’s next big stars. These co-signs not only highlight her exceptional skill but also serve as a powerful endorsement of her artistry, placing her firmly on the radar of both fans and industry insiders alike.
4) From Marketing Student to Rising Star
Before diving headfirst into her music career, NERIAH was a marketing student in college. This background has proven to be an invaluable asset as she navigates the complexities of the music industry. In a recent interview with Women in Pop, NERIAH discussed how her education in marketing has equipped her with the tools to promote her music effectively and build a brand that resonates with her audience. Her strategic approach to her career, combined with her natural talent, has played a crucial role in her swift rise to prominence.
5) Embracing Her 'Lover Girl' Era
As NERIAH prepares to release her highly anticipated sophomore album this winter, she’s stepping into what she describes as her "Lover Girl" era. This new album reflects on the happiest period of her life and celebrates her newfound independence, marking the beginning of an empowered and joyful chapter in her career. Two tracks from the album have already been released, giving fans a taste of what’s to come. The 80’s synth-pop single "First Time" has been featured on 14 different Spotify playlists, including New Pop Picks, Chilled Pop Beats, and Young and Free, as well as Apple’s New Music Daily and Pop Deluxe. The song has also been spotlighted by Numéro Netherlands, which praised NERIAH for "fearlessly infusing her music with raw emotion and uncovering the unfiltered realities of life’s journey." Another track, "Driving Weather," offers a feel-good, retro Cali vibe, further showcasing NERIAH’s dynamic range and ability to craft songs that resonate with a wide audience.
As NERIAH continues to ascend in the music world, her heartfelt lyrics, captivating performances, and growing list of accolades suggest that she’s only just begun her journey. With a new album on the horizon and a rapidly expanding fanbase, NERIAH is poised to make an even bigger impact in the months and years to come. Keep an eye on this rising star, as she’s sure to continue making waves across the industry.
Comments